<aside> ❓ A meta title, also known as a title tag, refers to the text displayed on search engine result pages and browser tabs to indicate the topic of a webpage.
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Note: you should aim for these to be less than 60 characters, or the title will cut off.
If you notice, Chief adds a tagline that mentions who they are/what they aim for that gives more clarity to what the org does. We’ll want to do that with our meta title too after we pick the keyword we’re looking for.
<aside> ❓ A meta description is the information about your page that appears in the search engine results below the title / URL of your page. The description does not directly factor into your search engine results page (SERP) rank but influences whether a user clicks on the link to your page. However, you should try to utilize your main keyword within the meta description.
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You don’t want your meta description to be over 155 characters, because at that point, your content will be cut off and people won’t be able to read the full text on Google.
This example page’s meta description is over 155 characters, and is cut off on Google.
<aside> ⏸️ Duplicate content is content that appears in multiple locations (URLs) on the web. As a result, search engines don’t know which URL to show in the search results nor which one to rank for query results.
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Search engines rarely show multiple versions of the same content, therefore they use their algorithms to choose which version they think will produce the best results.
However, it can result in Google choosing the non-original link, causing link equity to be diluted and visibility of each page to be compromised which negatively affects the search ranking for that piece of content.
Search engines will treat URLs that do not resolve to a single version as separate pages.
Example: