Profound tested 92,383 queries across ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Google AI Mode, Microsoft Copilot, Meta AI, and Grok. Each query simulates what a real person asks an LLM about legal AI tools.
GC AI appears in 8% of responses (7,850 out of 92,383).
| Topic | Mention Rate | What This Means |
|---|---|---|
| Branded comparisons ("GC AI vs...") | 25% | When people ask about GC AI by name, LLMs find enough content to respond. Our comparison pages will strengthen this. |
| In-house counsel AI | 20% | GC AI's strongest non-branded category. LLMs recognize GC AI as an in-house tool. Every piece of content should reinforce this positioning. |
| AI legal for Word | 14% | The Word integration is recognized. Content improvements to the /gc-ai-in-word page will push this higher. |
| Data privacy queries | Position #1 on Perplexity | SOC 2 + zero data retention is a differentiator LLMs surface. FAQ schema will make this even stronger. |
| Topic | Queries Tested | GC AI Mention Rate | Who Shows Up Instead | Content Needed |
|---|---|---|---|---|
| AI contract review | 8,474 | 1% | Spellbook, LegalOn, Ironclad, Kira Systems, Luminance | Dedicated "AI contract review for in-house counsel" page (Priority 1) |
| Contract redlining | 2,941 | 0% | Sirion, Dioptra, DocJuris, Gavel Exec, Spellbook | /gc-ai-in-word content additions + dedicated redlining content |
| Legal research | 4,495 | 1% | Thomson Reuters, CoCounsel, LexisNexis, Westlaw, Spellbook | Dedicated legal research page highlighting GC AI's Research feature |
| Contract review tools | 4,679 | 1% | LegalOn, Gavel Exec, Spellbook, Ironclad, ContractPodAI | Covered by the contract review pillar page |
| Pricing and ROI | 984 | 1% | Thomson Reuters, JD Supra, Spellbook, CoCounsel | Pricing comparison page featuring GC AI's transparent $500/mo pricing and $252K ROI data |
| Legal AI (general) | 12,570 | 6% | Harvey, Spellbook, Thomson Reuters, CoCounsel | "Best legal AI tools" listicle + comparison pages |
These companies dominate LLM responses for the topics GC AI is invisible on. They are not necessarily SEO competitors (different traffic profiles) but they are the tools LLMs recommend when someone asks about contract review, redlining, or legal research.
| Competitor | Times Mentioned (when GC AI is not) | Strongest In |
|---|---|---|
| Spellbook | 31,323 | Contract review, legal research, general legal AI |
| Harvey | 26,033 | Legal research, enterprise legal AI |
| Thomson Reuters | 23,576 | Legal research, CoCounsel |
| Ironclad | 20,815 | Contract lifecycle, redlining |
| Luminance | 16,619 | Contract review, document analysis |
| LegalOn | 13,526 | Contract review, Word integration |
| LexisNexis | 12,400 | Legal research |
| CoCounsel | 10,678 | Legal research, document review |
| Platform | Queries Tested | GC AI Mentioned | Mention Rate |
|---|---|---|---|
| ChatGPT | 18,963 | 2,457 | 13% |
| Grok | 5,086 | 607 | 12% |
| Google AI Mode | 5,418 | 546 | 10% |
| Google Gemini | 5,677 | 494 | 9% |
| Meta AI | 5,303 | 464 | 9% |
| Microsoft Copilot | 17,297 | 1,274 | 7% |
| Perplexity | 19,362 | 1,102 | 6% |
| Google AI Overviews | 15,277 | 906 | 6% |
ChatGPT is the most favorable platform for GC AI (13%). Google AI Overviews is the least favorable (6%). Content with structured data (FAQ schema, comparison tables, citable stats) disproportionately improves Google AI Overview visibility.