<aside> 👋 Welcome to the brand discovery questionnaire! This document provides comprehensive questions that you can use to figure out brand strategy and identity, whether it is for your personal use or for your clients to fill out.
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Finish this sentence: As a visitor of the _____ site, I should feel
<aside> 💡 What are the 3 most important feelings/values you want to communicate with the ______ website? (this is not pieces of information) Some other brands have said: simple, guided, magnetic, loyal, approachable, exclusive, etc.
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<aside> 🤔 We think in kicking off a project like this it’s not only important to identify examples we like and want to emulate, but also examples of what we do not want to be.
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