User Feelings

Finish this sentence: As someone new to ________, I should feel

Core Principles

<aside> 💡 What are the 3 most important feelings/values you want to communicate with the ______ brand? (this is not pieces of information) Some other brands have said: simple, guided, magnetic, loyal, approachable, exclusive, etc.

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• Value 1 —
• Value 2 —
• Value 3 —

Examples and Non-Examples

<aside> 🤔 We think in kicking off a project like this it’s not only important to identify examples we like and want to emulate, but also examples of what we do not want to be.

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• Website Design
• Icons/Illustrations
• Website Content
• Social Graphics